Why Do So Many Fail At Affiliate Marketing?

ffiliate marketing seems like an simple option to those who would like to make an income from the Net. After all, there is no requirement to pay for or even to control stock and in some cases there is not even a requirement to have a web site. The job of the affiliate is to encourage surfers to click through to the suppliers’ sales pages. It sounds so simple.

More and more people are giving it a whirl every day. However, most of those will end up being disappointed. The fact is that affiliate marketing is definitely not as easy as it seems and some firms use subtle techniques and provisos to make certain that most web masters do not get paid out.

However, we will come back to that aspect later. Let’s suppose for the moment that affiliate marketers are treated well. So an affiliate marketer builds a web site and then puts some creatives (adverts) on it in the hope of earning some money.

That approach will not work, because the tactic has to be to find out what people need or would like and then offer it. So, you find out that people are looking for holidays to Thailand and you know that you can satisfy some of that need.

OK, now you have a plan. You create a web site which has details of places in Thailand and you add creatives about Thailand. This is a colossal step further in the correct direction than the previous scenario. But, you are still not there.

So, you have a web site concerning Thailand with affiliate advertising creatives offering vacations in Thailand and maybe a couple of Thai items as well, but do you have any visitors? Almost certainly not many. It is true that the search engines will find you eventually, but how long are you willing to wait and where will you be in the search engine rankings? Page one or page six?

If you are not on page one of Google for your keywords, then you will not earn much money. Sorry, that is a fact. So, the next thing to do is attract visitors – loads of them, because not all visitors click ads. You can estimate your click-through-rate (CTR), but let’s assume that it is around 2.5%, let’s say 5%, but that is fairly high. How much do you get per click or per sale?