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1.The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media.(Arenes (1996).

2.Any paid form of non-personal communication about an organisation, product ,service, or idea from an identified sponsor.( Blech & Blech (1998).

3.Paid non-personal communication from an identified sponsor using mass media to persuade influence an audience. (Wells , burnett, & Moriaty (1998).

4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through mass channels of communication to promote the adoption of goods, services, person or ideas.( bearden, Ingram, & Laforge (1998).

Ur Add Agency

Tuesday, 30 August 2011

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